Resources
What we learn from real projects, written so you can apply it yourself. Every piece ends with a single next step.
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Article
Why 404 pages matter for SEO
Redirecting every 404 error to the home page is a common mistake. When it is right to serve a 404, how to make it useful and when a 301 redirect is better.
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Guide
Google Ads click fraud protection
Fraudulent clicks can eat a significant share of your Google Ads budget. What click fraud is, what forms it takes and how you protect your campaigns.
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Guide
How to track button clicks as conversions in Google Ads
A step-by-step guide: set up Google Tag Manager to measure button clicks (“Add to cart”, “Try for free”) as conversions in Google Ads.
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