We show the numbers.
Ads measured in customers, not clicks.
The right account structure, conversion tracking set up by the book and weekly optimisation on cost per conversion. At allpetshop.ro, on a catalogue of thousands of products: 20 RON (about €4) per conversion.
The situations people call us about.
THE FIX · Without correct conversion tracking, Google optimises towards cheap clicks. We set up measurement correctly, then optimise on cost per customer - the only number that matters.
THE FIX · We structure the account on intents, negative keywords and a controlled budget per campaign. Your budget goes only to the searches that can become orders.
THE FIX · Our monthly report has the three lines that matter: what you invested, how many conversions you got, what one cost you. The rest is detail we explain on request.
What it includes, concretely.
campaigns by intent, not “everything in one”
the mix that fits your goal
set up correctly, verifiable
on cost per conversion, tied to revenue
How it happened, step by step.
- W1 Audit & tracking
account, competition, correct measurement
- W2 Structure & launch
campaigns by intent, with a controlled budget
- M1 Data & adjustment
we cut what does not convert, scale what works
- M2+ Continuous optimisation
at allpetshop: 20 RON per conversion, sustained
Said openly: We do not guarantee a fixed cost per click or a number of sales - the auctions are dynamic. We guarantee correct measurement and optimisation on the number that matters: the cost of a customer.
Frequently asked questions
What is the minimum budget for Google Ads to be worth it?
It depends on the niche and its cost per click. As a reference: below roughly €300 per month in media budget, data accumulates too slowly to optimise seriously. We tell you honestly at the audit whether your budget makes sense for your market.
Why Microsoft Ads (Bing) too?
Often lower costs per click and a valuable B2B/desktop audience. For many niches it is profitable traffic the competition ignores. Campaigns can be imported from Google Ads, so the extra effort is small.
How soon do results appear?
The first conversions can come in the first week; real optimisation starts once data accumulates - usually 4–6 weeks to a stable cost per conversion.
Who owns the ads account?
You. We work in your account, with agency access - the history and the data stay yours, whenever you leave.
Request an analysis
Request a free account audit: one page with the 3 problems costing you the most.
We look at your website or account, tell you what is broken, what opportunities exist and where we would start. Within 48h, no strings attached.
- ✓ We reply within 24h
- ✓ One owner for product, automation and growth
- ✓ +40 750 603 588 · office@bonnector.com