Clinics, medical & veterinary
AllPetShop: 20 RON cost per conversion (about €4)
Google Ads campaigns on a catalogue of thousands of products: cost per lead down by over 70%, to 20 RON (about €4) per conversion.
- Baseline (before)
- cost per conversion from the old account, with incomplete tracking
- Period
- after restructuring the account, sustained monthly
- Source
- Google Ads, conversion tracking
- Method
- CPL comparison before/after
- 01
Context
AllPetShop is an online pet supplies store with a catalogue of thousands of products. Google Ads campaigns were already running, but the cost per conversion made profitability impossible.
- 02
The challenge
The budget went to clicks that did not become orders. Without correct conversion tracking, Google optimised towards cheap clicks, not customers. The product feed was incomplete, and the campaigns mixed different intents.
- 03
Insight
The problem was one of measurement and structure, not budget. The account could not be optimised because it did not know what a conversion was and did not separate the profitable categories from the rest.
- 04
The solution
We rebuilt the account from scratch: conversion tracking set up correctly, a clean feed for Shopping, campaigns by intent with a controlled budget on profitable categories and solid negative keyword lists. A monthly report with three lines: investment, conversions, cost per conversion.
- 05
The result
The cost per lead dropped by over 70% and stabilised at about 20 RON (about €4) per conversion, on a catalogue of thousands of products, sustained month after month.
The cost per conversion varies with the season and with the margin per category; the figure is an average across the catalogue. The result depends on stock availability and on the store’s competitive prices.
A feed optimised for Performance Max, stock automations (automatic pause on unavailable products) and retention campaigns on existing customers.
The website, in screenshots.
Read the full story too →
Where we started
AllPetShop was running Google Ads campaigns on a catalogue of thousands of products, but the cost per conversion made profitability impossible: the budget went to clicks that did not become orders.
What we did
We rebuilt the account from scratch: conversion tracking set up correctly, Shopping campaigns on a clean feed, a structure by intent with a controlled budget on profitable categories and solid negative keyword lists.
The result
The cost per lead dropped by over 70%, stabilising at about 20 RON (about €4) per conversion - on a catalogue of thousands of products, sustained month after month.
Other documented results
Talk to us
Want a result like this?
Tell us the blocker. We set the baseline, propose the smallest scope that can prove value and measure at the end, with the same method.
- ✓ We reply within 24h
- ✓ One owner for product, automation and growth
- ✓ +40 750 603 588 · office@bonnector.com