Retail & e-commerce
WestGSM: +400% local traffic in 6 months
A phone repair shop with coverage per neighbourhood: +400% local traffic in 6 months through local SEO and Google Business Profile optimisation.
- Baseline (before)
- incomplete Google profile, no local pages, minimal local traffic
- Period
- 6 months
- Source
- Google Business Profile insights, GA4
- Method
- local traffic comparison before/after
- 01
Context
WestGSM is a phone repair shop in Bucharest, district 6, competing with dozens of repair shops on the same local searches. The Google Business Profile was incomplete, and the website had no pages for the areas served.
- 02
The challenge
Almost non-existent local visibility: customers searching “phone repair district 6” or “phone repair near me” saw the competitors in the map pack, not WestGSM.
- 03
Insight
The position in the map pack depends on the distance to the person searching, on the completeness of the profile and on the local signals on the website. All three were missing: an incomplete profile, no neighbourhood pages, no reviews collected steadily.
- 04
The solution
We fully optimised the Google Business Profile, built local pages per neighbourhood and service, aligned the NAP data in the relevant directories and set up steady review collection from happy customers.
- 05
The result
In 6 months, local traffic grew by +400%, with consistent map pack appearances for the searches in the targeted areas.
The growth is measured on local traffic, not revenue; conversion into repairs depends on the shop’s availability. Competition per neighbourhood changes, so the rankings need maintenance.
Online booking for repairs, automated pick-up reminders and extension to new areas.
The website, in screenshots.
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Where we started
WestGSM was competing with dozens of phone repair shops in Bucharest, and local visibility was almost non-existent: the Google Business Profile was incomplete, and the website had no pages for the areas served.
What we did
We fully optimised the Google Business Profile, built local pages per neighbourhood and service, aligned the NAP data in the relevant directories and set up steady review collection.
The result
In 6 months, local traffic grew by +400%, with consistent map pack appearances for the searches in the targeted areas.
Other documented results
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